Case Study
Gavin GreenawayWorld renowned pianist, composer and conductor Gavin Greenaway needed a new approach to his on-line outreach reflective of his work
Intro
“I had an off the shelf site and no time to manage it, I needed something, but wasn’t quite sure what.”
Like many businesses Gavin was constantly being approached by people wanting to take on his website and social media management. The challenge was always finding someone he could trust and work collaboratively with. Clew Media had also reached out, with their background in the creative arts, Gavin took a look the proposal. This was a turning point and the start of a new way of working.
Details
A sensitive & collaborative approach to deliver measurable results
Challenge
Gavin Greenaway, like many musicians faced the on-line challenge. It’s all too easy to end up spending every spare minute trying to deal with Spotify or Apple Music, getting more social followers, remembering to promote that concert on Songkick – It’s a never ending list. In Gavin Greenaway’s case, he was simply too busy and time had eventually run out. He needed to move away from the management of his on-line presence, but still wanted be involved and informed.
Solution
We wanted to do more than just deliver a website. Sure, all of the content needed to be in one place so fans can quickly find everything;- info on the next concert, his catalogue of film music, watch videos and connect to streaming services and purchase sheet music. But we also looked at all of the social and streaming sites, so we had a consistent look across all platforms. The results speak for themselves. Most importantly, Gavin gets to spend his time productively: composing, conducting and playing,
the first 18 months
Monthly Streams
increase
36%
Song Plays on
Apple Music
7.9M
social media following increase
600%
website traffic
increase
188%
Testimonial
“Moving from a self managed site to an external resource freed up my time, delivered real benefits and I now get to focus on what’s important to me – music”