Case Study

Gavin Greenaway

World renowned pianist, composer and conductor Gavin Greenaway needed a new approach to his on-line outreach reflective of his work

Intro

“I had an off the shelf site and no time to manage it, I needed something, but wasn’t quite sure what.”

Like many businesses Gavin was constantly being approached by people wanting to take on his website and social media management. The challenge was always finding someone he could trust and work collaboratively with. Clew Media had also reached out, with their  background in the creative arts, Gavin took a look the proposal. This was a turning point and the start of a new way of working.

Details

A sensitive & collaborative approach to deliver measurable results

Challenge

Gavin Greenaway, like many musicians faced the on-line challenge. It’s all too easy to end up spending every spare minute trying to deal with Spotify or Apple Music, getting more social followers, remembering to promote that concert on Songkick – It’s a never ending list. In Gavin Greenaway’s case, he was simply too busy and time had eventually run out. He needed to move away from  the management of his on-line presence, but still wanted be involved and informed. 

 

Solution

We wanted to do more than just deliver a website. Sure, all of the content needed to be in one place so fans can quickly find everything;- info on the next concert, his catalogue of film music, watch videos and connect to streaming services and purchase sheet music. But we also looked at all of the social and streaming sites, so we had a consistent look across all platforms. The results speak for themselves. Most importantly, Gavin gets to spend his time productively: composing, conducting and playing,

the first 18 months

Monthly Streams
increase

36%

Song Plays on
Apple Music

7.9M

social media following increase

600%

website traffic
increase

188%

Testimonial

“Moving from a self managed site to an external resource freed up my time, delivered real benefits and I now get to focus on what’s important to me – music”

Gavin Greenaway

CONTACT CLEW MEDIA

When you hear people say 'it was an honour to do a particular job', I now know what that means. Dedicating the time to producing sites that are worthy and reflective of my clients own work is a joy. Being trusted with a clients' output, balancing the commercial with the visual, understanding the work and the goals and together we get great results. Initially from a performance background, I spent many years in the music business. Whilst supporting myself as a jobbing musician, I discovered I also had a knack for spotting business opportunities and the ability to present them to clients. This ultimately led onto a career in Business Development and Marketing.
I was early to the world of website design and gained an understanding from first principles. My interest in the User Interface and User Experience across all touchpoints of business was a big driver for my successful IT career. Taking the opportunity to simplify life, I was determined to repurpose my talents for sales, marketing and branding with a return to website design and my loves of the creative arts alongside business development. My goal is to work alongside clients to produce websites worthy and reflective of their businesses. I dedicate all the time needed to get this right and aim to completely understand the importance of work being presented in the way the client sees fit along with my own input delivering a commercial edge.

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